We presently place this third party analytics cookies on your device: Google Analytics.
1. What is a cookie?
A ‘cookie’ is a name for a small text file, usually of letters and numbers, which, if you agree to them, are downloaded onto your device, such as your computer, mobile phone or tablet, when you visit a website. Cookies contain information that is transferred to your computer’s hard drive and are used to distinguish you from other website users.
Cookies are widely used by website owners to improve the performance of websites, for saving different options and to provide website owners with information on how their website is being used.
You can change your preferences to the cookies we use by visiting the preference centre and adjusting the toggle to ‘On’ or ‘Off’, and clicking ‘Save Settings’. Some cookies are essential cookies and cannot be turned off using the toggle. These cookies are ‘Strictly Necessary’ and are listed below. If you choose not to accept some or all of our cookies, then we will only store these ‘Strictly Necessary’ Cookies.
2. Types of cookies we use
We use the following categories of cookies:
- Strictly Necessary Cookies – These cookies are essential for you to be able to use and move around websites or for you to use certain features: e.g. remembering items added to a shopping basket, or providing website security. You cannot switch off these cookies.
- Performance Cookies – These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our website. These cookies collect information about how visitors use the website e.g. which pages are most popular. These cookies will be set by us or by third party providers whose services we have added to our pages. You may switch these cookies off by changing your preferences in our Preference Centre, but some features of our website may not be as effective or work in the intended manner if you do.
- Functionality Cookies – These cookies remember choices made by you or the way you interact with our website. They enhance your experience during your visit to our website by remembering your preferences and personalising customisable pages e.g. remembering your name or promoting regional events. These cookies will be set by us or by third party providers whose services we have added to our pages. You may switch these cookies off by changing your preferences in our Preference Centre, but if you do not allow these cookies then some or all of these services may not function properly.
- Targeting Cookies – These cookies are used to display relevant advertising to you on other websites and social media platforms. They also enable us to measure the effectiveness of our digital campaigns by letting us know when certain actions have been taken by visitors. Some of these cookies collect information about your browsing habits across the internet in order to build a profile of your interests and make advertising relevant to you. We may also use these cookies to find other people with similar interests to yours so that our adverts can be shown to them too. These cookies will be set by us or by third party providers whose services we have added to our pages. You may switch these cookies off by changing your preferences.
3. The cookies we use
We use ‘first party cookies’, which are set and collected by us and are only used by our website when you visit it. We also use ‘third party cookies’ which are set and collected by third parties, such as our advertising partners, or by our social media service providers.
4. Third party cookies
You may notice some other cookies that are not related to the Alphabet Children’s website whilst visiting alphabetchildren.com . Some of our pages contain embedded content such as You Tube video, Twitter feeds, Facebook likes or Google+ shares, and you may receive cookies delivered from these websites.
The organisation does not govern the publication of third-party cookies. To understand more about these third-party cookies and their privacy policies please visit their websites directly.
5. Tracking technologies
We may also use a range of first and third party technologies such as pixel tags and web beacons to track and improve the user experience on our websites, marketing emails, the quality of our service and to monitor the effectiveness of campaigns and digital marketing activity.
We may use these technologies to:
- See what website content is popular and how people are using the site as they allow us to track users’ movement through our websites. This type of information is amalgamated so that we can build up a picture of how the site is performing.
- Make sure we offer you a consistent service. For example, if we are testing new website content or we want to run a survey, we use tracking to remember what content you have seen or if you have already been asked to join a survey.
In addition, when we email you, we may place a tag (also known as a ‘tracking pixel’) on a direct marketing email that we send out. These let us monitor performance of our email marketing activity.
6. How do I manage my cookie settings?
You can change your preferences to the cookies we use by visiting the preference centre and adjusting the sliders to ‘On’ or ‘Off’, and clicking ‘Save Settings’. You can also change your cookie settings in your web browser. The “Help” menu in the toolbar of most web browsers will tell you how to change your browser’s cookie settings, including how to have the browser notify you when you receive a new cookie, and how to disable cookies altogether. Below is some helpful guidance about how to make these changes.
Please find below links describing how to do this on some popular browsers.
Some third parties may allow you to manage their cookies independently. Please refer to the list of other third party cookies in the table above and their respective policy pages for further information.
7. What will happen if you disable some or all of the cookies that Alphabet Children uses?
If you opt to delete cookies or prevent us from placing cookies onto your device, some features of our website may not be as effective or work in the intended manner. To delete or review cookies that are on your device, you will need to go into the settings of your browser and review them.
Policy last reviewed March 2021